Unilever take content marketing mainstream and con…
Unilever take content marketing mainstream and control the data buff.ly/18cOQPL
Author: Copenhagen INK
Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move...
Celtra Hires Todd Taplin from Adobe to Accelerate Market Leadership as HTML5 Ad Display Technology Provider
Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
Twitter Formally Adds Retargeting With ‘Tailored Audiences’
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
Accuen’s Jun Yuan Talks Challenges Of Trading Desks In China
Omnicom Media Group’s trading desk, Accuen, has expanded its reach in the BRIC countries over the past year, and Jun Yuan, head of Accuen China,...
Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today
Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls...
10 excellent video-embedded landing pages
As our own David Moth states in his article four useful tips of online video strategy. If you’re talking about a product that someone wants to...
‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’, by Pierre Naggar, MD Europe, Turn
It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre...
Accenture launches digital marketing capabilities….
Accenture launches digital marketing capabilities. Should agencies worry? buff.ly/1gGbuA6
Videos Under Two Minutes Generate the Most YouTube…
Videos Under Two Minutes Generate the Most YouTube Views buff.ly/1gFPQMt
WPP’s Latest Scale Play: Xaxis Merges with 24/7 Me…
WPP’s Latest Scale Play: Xaxis Merges with 24/7 Media buff.ly/18jp8qE
Paid Search Ads Paired with Facebook Ads Yield 30%…
Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study] buff.ly/18jp3TV
Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom
Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a...
Adform RTB Trend Report Europe Q3 2013 http://t.co…
Adform RTB Trend Report Europe Q3 2013 buff.ly/1iykjR1
Kellogg Serves up Breakfast While P&G Serves S…
Kellogg Serves up Breakfast While P&G Serves Smiles buff.ly/1iyjSpF
Don’t Fall For The ‘Invisible Ads’ Charade http://…
Don’t Fall For The ‘Invisible Ads’ Charade buff.ly/1iydSNz
