Can Ad Tech Really Change the World? http://t.co/D…
Can Ad Tech Really Change the World? buff.ly/1dfwJ9t
Author: Copenhagen INK
Leaked Uber Numbers, Which We’ve Confirmed, Point…
Leaked Uber Numbers, Which We’ve Confirmed, Point To Over $1B Gross, $213M Revenue buff.ly/19aRhRe
The Weekly Digital Marketing Update @ Copenhagen INK (09-12-2013)
Asia Digital Marketing News Spotify Tries to Out-Pandora Pandora Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today Arrogance Faceoff: Kanye West...
Burger King Creates Pre-Roll Ads That Share Your H…
Burger King Creates Pre-Roll Ads That Share Your Hatred of Pre-Roll Ads buff.ly/19bb2s5
Analysing your competitors through social media mo…
Analysing your competitors through social media monitoring buff.ly/19aQPmc
VimpelCom partners with WhatsAppMobile World Live…
VimpelCom partners with WhatsAppMobile World Live buff.ly/18vqmvG
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Spotify Tries to Out-Pandora Pandora
Spotify may be markedly different from Pandora, but in order to attract more paying users, it’s co-opting Pandora’s mobile strategy. Spotify is planning to debut...
Granular Location Data Provides Opportunity, But Are Marketers Ready To Take Advantage?
Location-based technology has come a long way from geofences. As mobile usage grows, location data has become more granular, providing marketers with greater opportunities to...
DiGiorno Didn’t Plan Those ‘Sound of Music Live’ Tweets
Carrie Underwood may have delivered the big ratings for NBC Thursday night, but it was DiGiorno pizza that stole the marketing show with a barrage...
Data In, Offer Out: Cardlytics Connects Advertisers, Financial Giants Behind Firewalls
The rise of debit and credit card transactions over cash and checks (remember those?) created a wave of data that essentially time-stamped consumers’ daily purchases down to...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW...
AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to...
Deloitte: Digital Commerce Remains a Largely Untap…
Deloitte: Digital Commerce Remains a Largely Untapped Opportunity For CPG Companies buff.ly/IHeX5f
Unilever Helps Digital Marketing Firms to Go Globa…
Unilever Helps Digital Marketing Firms to Go Global buff.ly/IHeW14
Agencies, Partners Parse Twitter’s Foray Into Retargeting
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they...
