‘Increased scrutiny designed to yield trust (and bigger budgets)’
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in...
Author: Copenhagen INK
Looking back at brand management in 2013
1. The power of the story Last year, our hearts were warmed by John Lewis’s sentimental Snowman TV ad. The love story helped the giant...
Michael Wolff on Digital Media in 2014: ‘Pretty Damn Bleak’
Author, essayist and media iconoclast Michael Wolff does not suffer foolishness quietly. In recent columns for the Guardian, he outlined how Forbes manipulated the New...
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Glam Media Canada and Lainey Gossip Announce Strategic Partnership
Glam Media Canada Expands its Reach within Celebrity & Entertainment Verticals Toronto, Canada — Glam Media, Inc.(www.GlamMedia.com), a leading vertical social media company with the largest...
How Audience Extension Hurts Data’s Integrity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
OneScreen’s ‘Questionable’ Traffic; Valassis Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Fraud Adweek’s Mike Shields continues his coverage of fraud issues in online video...
Sen. Jay Rockefeller Puts Acxiom, Epsilon And Experian ‘On Notice’
A Wednesday hearing held by the US Senate Committee on Commerce, Science and Transportation about the operations of so-called “data brokers” highlighted the disconnect between...
Chango’s Martyn Bentley explains how Twitter is going programmatic
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the...
YuMe Opens Office in Germany as They Continue Expansion in Europe
YuMe identifies Germany as a key market to their European expansion plan and appoints Richard Kidd as Country Manager NEW YORK – YuMe, Inc. (NYSE:...
Ring In the Holidays with AdMonsters in NYC
Today marks the first real snowfall here in New York. And, as the wintry white blankets the city, it can only mean one thing –...
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media’s Value Remains A Mystery
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its...
Email Matching Solutions Promise To Connect Offline And Online Data
Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was...
Here’s Why to Believe in Agencies Heading Into 2014
The agency business can be hard. Margins are falling, clients are always demanding more for less, and competing for talent against the world’s most successful...
Programmatic Is Table Stakes
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Why Mobile Marketing Now Matters in the Arab World
According to a new report from Saudi marketing and communications company OTS, mobile marketing’s reach and impact cannot and should not be underestimated across the...
