Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns NEW YORK – Phluant Mobile, the leading platform in mobile display advertising and ad...
Barron to Guide Business Development Initiatives, Accelerate Adoption of the Kannuu Video Search and Discovery Platform Kannuu Pty Ltd, a provider of search and discovery...
From social media posts to traditional company blogs, using the vast array of digital resources at one’s command is now vitally important to attracting and...
Since 1976, SAS has developed analytics software to extract intelligence from spectacularly large datasets. Much of its dealings occur in financial services, where decisions around...
Criteo officially opens its office in Singapore to accelerate cross-market growth and tap on expanding mobile population SINGAPORE – Criteo (NASDAQ: CRTO), a leading global technology...
Digiday is taking a break from publishing over the holidays. Publishing will be very light. (But that could change if any brands decide to send...
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company,...
If 2013 must be a “year of something,” we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising...
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/12/2013
Jerry Seinfeld’s prescription for bad car advertising? No more shots of speeding cars raising dust clouds in the desert. “We’ve just got to rope off...
Although advances in universal logins and the growing sophistication of marketing stacks give marketers a more complete picture of their customers, several challenges still prevent...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/12/2013
Anomaly presents its first work for Google Hangouts and Helpouts — and in keeping with the season, it’s all about Santa. Kris Kringle is the...
More tablets and smartphones will be packed on Santa’s sleigh next week than ever before. According to a new report and corresponding infographic from Yodel...
Ever more companies on the buy side want to partner directly with publishers. Sell-side platforms (SSPs), ad networks, agencies, demand-side platforms (DSPs), retargeting networks and...
Cross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday. Responsys,...
Integrates TRUSTed Ads Into Patented Audience Insights Technology NEW YORK, NY – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior,...
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