Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Author: Copenhagen INK
Programmatic and Mobile Video to Take Europe by Storm in 2014
Adap.tv outlines 7 key trends for media trading landscape in the coming year. London — Programmatic media trading has gained significant ground in 2013 as...
Answering the Call: Ad Ops In a Native World
Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on...
‘The ad industry will see a massive acceleration towards programmatic buying in 2014′, Alex Kuhnel, PulsePoint, MD Europe
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek...
Instagram to allow brands to send photo and video…
Instagram to allow brands to send photo and video messages to users buff.ly/19nxMoH
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
Privacy 2014: NSA Use of Commercial Tracking Tech Reignites Debate
If you haven’t had a chance to read it yet, you really should pore through all of this Washington Post investigative piece on the National...
blinkx Closes Acquisition of Rhythm NewMedia Inc.
Leading Premium Mobile Video Advertising and Technology Platform Will Enable blinkx To Gain Market Share by Penetrating Mobile Business at Scale SAN FRANCISCO, CALIF.— blinkx,...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
Mobile Apps Firms Kontagent And PlayHaven To Merge Analytics And Marketing Services
Mobile analytics and engagement solutions are among the most competitive arenas in the mobile app space, especially as more startups enter the market. To combat...
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
My week on twitter: 2 Mentions, 766 Mention Reach,…
My week on twitter: 2 Mentions, 766 Mention Reach, 1 Retweets, 163 Retweet Reach. via sumall.com/twitter
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Singapore
Course benefits 4As, Econsultancy and ClickAcademy Asia are proud to launch the first world-class certificate in Digital Marketing programme in Singapore catering to senior managers...
Ad or not, soaring WestJet viral video a branding…
Ad or not, soaring WestJet viral video a branding win buff.ly/1j1ReO2
How Unilever reshaped marketing for the digital ag…
How Unilever reshaped marketing for the digital age buff.ly/JcQw04
