The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
Author: Copenhagen INK
Fashion Brands Ring in New Year With Cliche Instagrams
Ah, New Year. The perfect time for self-reflection, empowerment and … fashion! The dawning of a new year should provide fashion companies the perfect opportunity...
Invodo Announces Support by Leading Tag Management Platforms
Video company’s conversion tracking tags are supported by BrightTag, Ensighten, IBM® and Tealium® AUSTIN, Texas – Digital website tags play a key role in helping...
Measuring Amazon, eBay’s Media, Market Placements
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their...
Why The Transactional RFP Business Is Dying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ad Revenues Climb Says IAB; Tribune’s New Metadata
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Record Highs For Ad Revenue While you/we were away, a report from the IAB...
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
Happy New Year from Mobile Marketing Watch!
As 2013 draws to a close, we at Mobile Marketing Watch want to wish each of you a happy, healthy, and prosperous new year. 2013...
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
Our 5 Favorite Brand Stories from 2013
Being a brand in the digital age is tough. Whether its being the first to new platforms, organizing and executing for “real-time marketing” or just...
Move Over Mobile Marketing, Meet ‘Molecular Marketing’
Researchers from York University have sent a text message using vodka. No, that statement was not written by someone drinking vodka. It’s not even a...
The Programmatic Year That Was: AdExchanger’s Best From 2013
The last week of the year is a natural time to look back. To support your data-driven nostalgia requirements, we’ve compiled these 10 “greatest hits”...
ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment
WESTLAKE VILLAGE, Calif. and NEW YORK – ValueClick, Inc. (NASDAQ:VCLK) announced that it has agreed to sell 100 percent of its Owned and Operated Websites (O&O)...
Former Dance Pro Taps Into Mobile Data
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
Our 5 Favorite Agency Stories from 2013
Ad agencies, it seems, are under perpetual threat in the digital era. Clients squeezing their margins; automated ad buying systems are challenging business models further....
