Media Agencies say 15% of digital budgets will go to mobile in 2014
Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance....
Author: Copenhagen INK
SMG Unveils New Content Marketing Platform http://…
SMG Unveils New Content Marketing Platform buff.ly/1aGnE7C
2014 predictions from the New York tech community
Ben Plomion, VP Marketing at Chango Marketing silos are beginning to erode… Once upon a time, different groups within a digital marketing team were divided...
Toys R Us: Voice Recognition to help consumers find the perfect gift
Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task. However, this past year toy company Toys R...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
Make Email Work For You in 2014: Three Cool Tools…
Make Email Work For You in 2014: Three Cool Tools buff.ly/1eBpU2R
The money in Angry Birds is no longer in “Angry Bi…
The money in Angry Birds is no longer in “Angry Birds” buff.ly/197sAXM
The Things That Should Happen In Ad Tech In 2014……
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t buff.ly/1eBpb1F
Introducing Open Salaries at Buffer: Our Transpare…
Introducing Open Salaries at Buffer: Our Transparent Formula and All Individual Salaries buff.ly/1cEA7bB
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based...
Modi’s Bologna: Behind GroupM’s New Addressable TV Unit
WPP Group-owned media agency GroupM’s launch Monday of spinoff Modi Media, intended to improve targeted television ads, expands WPP’s authority on addressable and interactive TV...
IDG Focuses On Digital Ad Properties While Building Out Reach
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013...
YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
Addition of Toshiba Cloud TV Expands YuMe’s European Multi-screen Digital Video Footprint LONDON – YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand...
Google Relents on YouTube Ad Measurement http://t….
Google Relents on YouTube Ad Measurement buff.ly/KuKp8y
