By Testing Variants in Real-Time, Company Identifies In-App Marketing Actions That Impact Bottom Line SAN FRANCISCO – Swrve, the leader in relationship marketing for mobile apps,...
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/01/2014
Native advertising can be a murky — and if not done right, illegal — business. Just ask Microsoft. Microsoft recently signed a sponsored content deal...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 24/01/2014
‘Him’ Spike Jonze’s latest film Her features the disturbingly mustachioed Joaquin Phoenix falling in love with a Siri-style operating system voiced by Scarlett Johansson. Prepare...
Is Twitter missing as a core component of your digital marketing strategy? For some, Twitter is critically important as a marketing tool. For others, it’s...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rising Social CRM Social CRM startup Intercom has raised $23 million, according to TechCrunch,...
An expanded partnership between Simulmedia and set-top box data company Fourth Wall is part of a larger effort to replace traditional demographic targeting as the...
Respected Industry Executive Selected to Accelerate Growth of OpenX Digital Monetization Platform Across the Region LONDON – OpenX Technologies, Inc. (OpenX), a global leader in...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/01/2014
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role...
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
Asia Digital Marketing News British Spy Agency: SMS Privacy Doesn’t Exist Goodyear to Ice Cube: Jan. 20 Will Be a Good Day The Chicago Cubs...
Entrepreneur and paid-search pioneer Bill Gross, who in 2003 sold search company Overture Services to Yahoo for $1.6 billion, has set his sights on a...
Gifting Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December Boston, MA – ChoiceStream, the top choice for brand advertisers...
Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit...
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