What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
Author: Copenhagen INK
‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad...
Rocket Fuel’s Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ Of Display Advertising
Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain...
In Speech, Obama Conflates Ad Tracking With NSA Spying
In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign...
EPrize Says HelloWorld
Friday’s announcement that ePrize, a provider of multichannel engagement and loyalty solutions, has rebranded as HelloWorld represents more than a new company name. It also...
British Spy Agency: SMS Privacy Doesn’t Exist
For those who fear they are being watched on mobile, here’s another scary fact to consider. According to a revelation from a British spy agency...
YouTube Courts Sundance For Indie Filmmakers, Advertisers
Advertisers aren’t wild about user-generated content, so YouTube is making a big push at this year’s Sundance Film Festival to court indie filmmakers whose TV-ready...
Goodyear to Ice Cube: Jan. 20 Will Be a Good Day
Mark your calendars. It’s looking like Monday, January 20, will be a good day after all. A crowdfunded campaign known as the ‘Good Day Blimp’...
WebSpectator Receives Media Rating Council Accreditation for its “Guaranteed Time Slot” Advertising Viewability Metric
WebSpectator forPublishers Accredited By MRC For Its Core Viewable Impression Metrics For Online Display Advertising SANTA MONICA, CA – WebSpectator, the world’s only real-time mobile...
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Andrew Budkofsky Joins Digital Trends to Spearhead Global Sales and Partnerships
Senior Advertising Executive Brings 23 Years of Leadership Experience, Online and Digital Video Expertise to Digital Trends Properties PORTLAND, Ore. – Digital Trends, a leading...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Top 20 Super Bowl ads of all time
Super Bowl Monday recorded the most amount of shares over the weekend: 3.3m. This is nine times bigger than Super Bowl Sunday itself. The percentage...
How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric
Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears...
Why Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL Passes On Patch; Christopher Saridakis Leaves eBay
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s Not Over AOL is handing its local news platform, Patch, off to investment...
