SEA ‘GenMobile’ less attached to devices, more attracted to flexi-work
A survey of the new breed of employees dubbed #GenMobile found that the majority have a tendency of working non-traditional work-hours and in flexible workplaces,...
Author: Copenhagen INK
As brands fall short in their storytelling…
Everywhere you look right now, storytelling is the next panacea for all communication-ills. When people communicate they want to be heard, understood and remembered, but...
Yoose expands to North Asia with senior hire
Yoose, the global hyper-local mobile ad network, has appointed Stuart Dobbin as Regional Head, North Asia. The role will be based in Hong Kong to...
Display Revenue Flat In Yahoo’s Q1 2014 Earnings
Yahoo reported $1.1 billion in GAAP revenue for Q1 2014, a 1% decrease from the same period last year. Display revenue was $453 million for...
TreSensa CEO Bets On Games Built For The Mobile Web
Who will win the mobile race—native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup,...
Apple’s iAd Builds Attribution Support, But Lags Behind Facebook
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Epicurious Partners With inMarket to Use In-Store Tracking Beacons
Cond Nast’s 19-year-old recipe warehouse Epicurious is the latest company to join food purveyors such as McCormick in tapping tech firm inMarket’s expanding network of...
Google Confirms Purchase Of Titan Aerospace For Da…
Google Confirms Purchase Of Titan Aerospace For Data Drone Effort buff.ly/1hDh9tw
A look inside publishers’ content studios http://t…
A look inside publishers’ content studios buff.ly/Q5Jtdf
Asian Digital Mum Report Tickled Media – Mums clic…
Asian Digital Mum Report Tickled Media – Mums click with us buff.ly/1nmdPDt
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Razorfish names Esther Yang as CEO for China
Razorfish has appointed Esther Yang as Chief Executive Officer for its China operations. The agency has also promoted LeeYee Hew to the newly created role...
Dentsu Aegis houses experiential mktg under new brand
Consolidating its experiential marketing offer in key Asia Pacific markets under one banner, Dentsu Aegis Network is launching psLive. The agency will be rolled out...
Low revenue not a sign of ICON failure: MDeC
The ICON programme, now in its third iteration, was first launched in 2009. To date, the three ICON programmes have cumulatively generated over RM440,000 in...
Social intelligence: Malaysian SMEs ahead of Asean curve
SMEs in Malaysia are more apt to think their companies are ‘Socially-Intelligent Organisations’ than their Asean peers, according to a survey by Kelly Services, the...
