Facebook’s decreased reach forces social agencies…
Facebook’s decreased reach forces social agencies to mature buff.ly/1sUBa28
Author: Copenhagen INK
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
Lee Jeans celebrates 125 years by ‘lighting candles’ across China
Lee Jeans is celebrating its 125th anniversary with an out-of-home and in-store campaign that invites fans to ‘light up the candles’ in more than 30...
MG Cars awards digital mandate to PHD Thailand
PHD Thailand has been selected as the digital agency for British car manufacturer – MG Cars. The scope of work covers the entire gamut of...
Data pick of the day: 84% Chinese internet users have a Qzone account
Among adults aged 16-64, Qzone stands out as the most popular network in China, as per data from Global Web Index. Nearly 85 per cent...
Laying down growth pipes for the startup ecosystem
Much said about funding gap, but it’s really growth stage funding that is lacking Via DNA
Dell targets 'untapped' storage market with SC4020
Dell Inc believes that its latest storage solution is the answer to a previously untapped market in Malaysia – the mid-market segment. Via DNA
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts...
This Danish ‘Get Out the Vote’ PSA Is So Full of S…
This Danish ‘Get Out the Vote’ PSA Is So Full of Sex and Violence, It Was Pulled Immediately buff.ly/1iOuX0b
Pinterest Launches First Paid Ads With Kraft, Gap…
Pinterest Launches First Paid Ads With Kraft, Gap and Others buff.ly/1k47mx7
A Look Deep Inside the Coca-Cola Newsroom: “If Thi…
A Look Deep Inside the Coca-Cola Newsroom: “If This Wasn’t Successful, We Would Pull the Plug.” buff.ly/1st1jTC
Tropical North Queensland spins an adventurous tale to attract visitors
Tropical North Queensland (TNQ) has employed content in an interesting manner to show its adventurous side to Australians. Partnering with SapientNitro, TNQ built on real...
What #AmazonCart means for brands, Twitter & Amazon?
Twitter and Amazon announced a partnership that will allow users to add products to their Amazon basket with a simple tweet. This seems to be...
Can Acxiom-LiveRamp Successfully Position Itself As The Switzerland Of Data?
Acxiom’s $310 million acquisition of data onboarding company LiveRamp, expected to close this summer, will raise significant questions among LiveRamp’s clients, many of whom are...
Acxiom To Buy LiveRamp For $310M
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for...
