Tumblr still having trouble proving its effectiven…
Tumblr still having trouble proving its effectiveness to media buyers buff.ly/1jLLhie
Author: Copenhagen INK
Unilever Dips Into Facebook Video Ads http://t.co/…
Unilever Dips Into Facebook Video Ads buff.ly/1jLJOIN
World Wide Open’s big surprise for employees
India based digital agency, World Wide Open, that comes from the house of corporate major Reliance, has kicked off quite a beginning for itself. In...
iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
Pinterest Raises $200M; GroupM’s Programmatic Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search For Tomorrow Pinterest confirmed on Friday that it had raised $200 million, bringing...
Global digital destination dmexco ups APAC focus
Digital marketing, media and advertising professionals make way to Cologne in Germany every September to participate in the largest gathering of marketers, agency heads, media...
HDS aims to be ‘socially innovative’ solutions provider
Hitachi Data Systems Corporation (HDS) has made a significant move towards addressing the needs of a data-driven business environment as an information solutions provider, with the...
Digerati50: Brothers with global ambition
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Week in Review: It's all happening in the telco space
The action is all happening in the telco space in Malaysia, says Karamjit Singh. Via DNA
Survey: Is your digital marketing personal enough?
The post Survey: Is your digital marketing personal enough? appeared first on Digiday. Via DigiDay
Boutique Ecommerce Brands Consider TV Advertising
Ecommerce startups have turned toward television advertising, signaling shifting interest from reaching a niche group of consumers to mass audiences. Some, such as subscription ecommerce...
Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
PubMatic Joins Forces With xAd On Location-Enabled Inventory
Demand for location-based ad inventory is rising and PubMatic, the supply-side platform (SSP) provider, is one of the latest companies to boost its location-enabled inventory....
Will Baquet’s ‘Teddy Bear’ Style Extend to The New York Times Ad Department?
On Wednesday, the same day that Jill Abramson was removed as the top editor at The New York Times, the paper’s ad sales chief, Meredith...
U.S. Social Media Ad Revenues to Hit $15 Billion by 2018
BIA/Kelsey estimates in a new report shared with MMW this week that total U.S. social media advertising revenues will grow from $5.1 billion in 2013...
Marissa Mayer’s secret plan to push Yahoo to Apple…
Marissa Mayer’s secret plan to push Yahoo to Apple buff.ly/1sUDOoC
