TubeMogul Raises Less Than Expected With IPO
Wall Street’s disenchantment with ad-tech spilled over to the IPO market today, with video-ad-buying software company TubeMogul taking the hit. The company’s stock may have...
Author: Copenhagen INK
Saving Content Recommendation From A Click Bait Fate
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of...
Data-Driven Marketers Are Farmers
An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel...
IPG Q2: Digital Spend Exceeds Network Spend For The First Time
Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic...
Marketers Want to Know Who You Are: Data Collection Primary Mandate
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and...
Splicky
The DSP dedicated to Mobile A DSP is a trading platform upon which advertisers and media agencies can bid on digital ad spaces for their...
What Do Consumers Hate More Than TV Ads? Online Vi…
What Do Consumers Hate More Than TV Ads? Online Video Commercials buff.ly/1rv8igr
Testing a New Way for People to Discover and Buy P…
Testing a New Way for People to Discover and Buy Products on Facebook buff.ly/1mZst5b
Under Pressure, Twitter Tries to Resize Itself htt…
Under Pressure, Twitter Tries to Resize Itself buff.ly/1qMcPtE
Pinterest’s interest-following feature could be ad…
Pinterest’s interest-following feature could be advertising gold mine buff.ly/1wBOvw9
How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
So, what does LTE bring you, the user?
Edwin Yapp signs up for LTE and tells us his initital impressions of the much-talked about service. Via DNA
Rakuten to acquire stake in market research player AIP
Rakuten Inc. has reached an agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (AIP), a Tokyo based online...
A-B InBev Shuffles Executive Ranks, Affecting Media, Digital
Anheuser-Busch InBev’s recently-installed marketing VP in the U.S. Jorn Socquet has begun putting his stamp on the brewer, overseeing key executive changes that affect media...
Who Won the World Cup: Facebook or Twitter? http:/…
Who Won the World Cup: Facebook or Twitter? buff.ly/1oJXqr0
