Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia’s most well-respected programmatic figures –...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company...
OOH Dove campaign matches the colour of your outfit buff.ly/1tRgDPS
The sad tale of mobile ad exchange Mobclix, which was forced to declare bankruptcy in 2013 after being acquired — and mismanaged — by mobile...
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
Wednesday, July 23, 2014 Location: New York, Happy Hour on Gawker’s Rooftop in SoHo Via Admonsters
Almost 20 years after beginning his entrepreneurial journey while still a teenager, Ganesh Kumar Bangah, MOL Global Inc founder and CEO, is on the cusp...
IPO proceeds will be used to repay debts, among other uses Via DNA
The generation accustomed to communicating at all times is coming of age and bringing the same attitude to their romantic lives! “I think in the...
Google Play Music All Access Comes to 6 New Countries buff.ly/1qFcpFl
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Video Demand-Side Platform Evaluation for the Chinese Market buff.ly/1yoAbd9
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
Retargeting Is Flawed; the Future Is Pretargeting buff.ly/1rf5xlE
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