45% of Agency Clients Plan More Digital Video Adve…
45% of Agency Clients Plan More Digital Video Advertising buff.ly/1lZCm5a
Author: Copenhagen INK
Havas Worldwide strengthens Japan creative team; appoints David Morgan
Havas Worldwide has appointed David Morgan as Executive Creative Director, effective September 1, 2014, responsible for leading all aspects of the agency’s creative evolution. In...
Dentsu Aegis Network & Toyota ride the next wave of Wakudoki
Riding on the buzz created with Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota’s Wakudoki campaign. Running across eight...
HUL, PHD India, BJP lead MMA’s SMARTIES India 2014
The Mobile Marketing Association (MMA) has concluded the third annual MMA SMARTIES India Awards 2014 in Mumbai. SMARTIES India Awards honour mobile strategies that address...
Wunderman’s Data Services Unit Constructs In-House Marketing Hub
KBM Group, a data services business and division of Wunderman, revealed its partnership Wednesday with Provenir, a move designed to improve the predictive targeting capabilities...
Slate Adds Scale To Native With Polar
Last month, Slate served 100 million impressions of native ads in 30 days. For the coming fourth quarter, 15 native campaigns are in development. Some are...
‘The Only Way To Combat Ad Fraud Is With Real-Time Transparency’
Scott Meyer, Ghostery, CEO, discusses details of a recent joint study it conducted with IPONWEB discovering that up to 40% of ads delivered in May...
6 Untapped Keyword Sources to Improve Your Keyword…
6 Untapped Keyword Sources to Improve Your Keyword Research buff.ly/1nNjaCS
The Internet belongs to everyone – and it’s our jo…
The Internet belongs to everyone – and it’s our job to protect it. Are you in? #freeandopen goo.gl/8w8c3B http://t.co/6IuFF1JJrT
The MaGIC CEO and the crucible of fire
About four months after taking on the role, MaGIC CEO Cheryl Yeoh sits down with DNA to talk about the agency’s plans and programmes to...
Internet governance: Time for Asean to step up
Issues of governance and protocols have direct impact on local development Via DNA
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’
The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The...
Unilever Joins GQ and Target to Jointly Push Brand…
Unilever Joins GQ and Target to Jointly Push Brands buff.ly/1oskKKk
