Author: Copenhagen INK

Digital Marketing News (via Twitter)

15/09/2014

Adform Launches App Download Tracking Solution for…

Adform Launches App Download Tracking Solution for Mobile buff.ly/1nUn393

APAC / Asia / Digital marketing news Asia (APAC)

15/09/2014

Financial Times refreshes the newspaper for the digital age

The Financial Times has launched a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial...

Digital marketing / Mobile / Mobile Asia

14/09/2014

Twitter Trials “Buy Button” in Tweets

For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...

Digital marketing / Digital Marketing News / Interactive marketing / News

14/09/2014

See the Spot: Samsung Reminds Us They Built Bigger Phones First

Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...

Data Driven Advertising / DMP / DSP / RTB

13/09/2014

For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels

Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...

Data Driven Advertising / DMP / DSP / RTB

13/09/2014

WPP Agency Maxus Names Jonathan Adams Chief Digital Officer

On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media...

Asia / Digital marketing / Digital Marketing News / News

13/09/2014

Achtung, Apple: Users fume at surprise free U2 album

Apple’s iCloud moves in mysterious ways. The iPhone maker is surprising iTunes users this week with free copies of “Songs of Innocence,” the latest album...

APAC / Asia / Digital marketing news Asia (APAC)

13/09/2014

Week in Review: The entrepreneur’s journey and MaGIC

DNA founder Karamjit Singh wonders about the fickle fates of entrepreneurship, but believes MaGIC can truly make a difference with the programmes and resources it...

APAC / Asia / Digital marketing news Asia (APAC)

13/09/2014

CEO Cheryl Yeoh lays out MaGIC’s ingredients

MaGIC CEO Cheryl Yeoh sits down with DNA to talk about boosting entrepreneurship in the country. In this, the second of two parts, she speaks...

Data Driven Advertising / DMP / DSP / RTB

13/09/2014

LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic...

APAC / Asia / Mobile / Mobile Asia / Mobile Marketing News

12/09/2014

Room for Improvement: New Study Confirms Lack of Mobile Data

Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...