Rakuten Buys Ebates For $1 Billion http://t.co/9He…
Rakuten Buys Ebates For $1 Billion buff.ly/1y9E350
Author: Copenhagen INK
AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’
Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe for both commoditisation and consolidation,...
Alliance Data Buys Epsilon a $2.3B Present: Conver…
Alliance Data Buys Epsilon a $2.3B Present: Conversant buff.ly/1y9DY1q
Microsoft Has Acquired Minecraft For $2.5 Billion…
Microsoft Has Acquired Minecraft For $2.5 Billion buff.ly/X9KYtU
5 reasons why publishers should embrace programmatic for online video
The explosion of digital video consumption is proof that consumers are now shifting from their traditional habits when it comes to viewing video content. People...
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
Native ads are getting a direct-response makeover
Native advertising is often used by publishers as a way out of being held to the direct-response metrics that have long been associated with banner...
The Google Effect: What Will Be The Ultimate Cost?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Chasing Marketing Tech; Selling Weather
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly and at length about the marketing tech opportunity his company is chasing with the rat-a-tat...
How Google Groomed YouTube For The Brand Advertisi…
How Google Groomed YouTube For The Brand Advertising Game buff.ly/1tXUFtP
How to Use Instagram to Promote Your Products | h…
How to Use Instagram to Promote Your Products | buff.ly/1tXLcCU
AOL Platforms: Data Mastery Drives Programmatic Video Growth
As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL...
Presto Grocer’s regional e-commerce ambition
Malaysian ‘hybrid grocer’ Presto Grocer has major e-commerce plans for South-East Asia, and it has roped in Bob Chua to its board to help. Via...
Digerati50: The humble dotcom survivor
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
This World Map Shows Every Device Connected To The…
This World Map Shows Every Device Connected To The Internet buff.ly/1m4xgEE
The Rise Of The Mega Stacks
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of...
