Blippar: Augmenting the mobile ad space in India
Mobile advertising is among the fastest growing domain in the advertising space overtaking the home desktop. According to marketers, users have adopted mobile screen as...
Author: Copenhagen INK
Marcos De Quinto replaces Joe Tripodi as Coca-Cola Global CMO
After more than seven years of service as The Coca-Cola Company’s Chief Marketing and Commercial Officer, Joe Tripodi will retire from the Company at the...
It’s Official: Consumers Are Just Not That Into Retargeted Ads
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers...
Why Mobile Programmatic Is The Future
In an era where mobile ad formats are repeatedly credited as the saviour of the advertising industry, Andy Mitchell, Brightroll, managing director, Europe, shares his opinion...
Unilever’s Dove Tries Snapchat for Self-Esteem Eff…
Unilever’s Dove Tries Snapchat for Self-Esteem Effort buff.ly/1FFA41q
How Coca-Cola, Nissan and Kraft mine selfies for ‘…
How Coca-Cola, Nissan and Kraft mine selfies for ‘invisible’ insight buff.ly/1yZNoMi
Yahoo and Tumblr’s Marriage Yields 2 New Cross-Dev…
Yahoo and Tumblr’s Marriage Yields 2 New Cross-Device Ad Products, but Will Advertisers Buy In? buff.ly/1DCqbQ3
Eye Tracking in 2014: How Users View and Interact…
Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs buff.ly/1yn3iNL
How Razorfish tackles the agency talent crisis htt…
How Razorfish tackles the agency talent crisis buff.ly/1yn3bSc
Taking Google Street View to the Mongolian steppe…
Taking Google Street View to the Mongolian steppe buff.ly/1sapq8i
Inbox is a total reinvention of email from Google…
Inbox is a total reinvention of email from Google buff.ly/1thJQl2
Yahoo In Talks To Buy Video Ad Platform BrightRoll…
Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M buff.ly/1rj8u0n
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
IDA's VC arm launches in London, makes first investment
Infocomm Investments, the venture capital arm of the Infocomm Development Authority of Singapore (IDA), has launched in London, and annoucned its first investment in Europe,...
APAC consumer confidence at highest in 10yrs: MasterCard index
Consumers in Asia Pacific, with the exception of Australia, largely remain optimistic on their economic outlook despite continued uncertainty in the global economy, according to...
