Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for...
Author: Copenhagen INK
Apple Pay Plus Retargeting is Powerful One-Two Punch
Apple Pay, the new mobile payments system, is here. Now available to consumers, the system is being praised by direct response and retail brands. Apple...
CPG Spend Is Up – And Fraudsters Are Taking Notice
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to...
CMOs no closer to getting along with CIOs: Panel h…
CMOs no closer to getting along with CIOs: Panel buff.ly/1oAh7YM
Coca-Cola Profit Declines 14%, Future Growth Plan…
Coca-Cola Profit Declines 14%, Future Growth Plan Fails To Impress buff.ly/1ozPRtw
Watch Online Ad Fraud “Bots” in Action http://t.co…
Watch Online Ad Fraud “Bots” in Action buff.ly/1wsERxc
Online Publishers Are Serious About Selling Ads Ba…
Online Publishers Are Serious About Selling Ads Based on Time buff.ly/1sVEcne
Vox Media Embraces Programmatic For Its Scaled-Up Audience
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB...
Comic: Trick or Treat?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Confused by Hashtags. 5 Expert Tips for Marketing…
Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags buff.ly/1FLFS9y
IBM makes long-term bet with Watson ecosystem play
Big Blue reports drops in profit and revenue in some key divisions Via DNA
Telenor adapting to a data-centric world
Telenor CEO Jon Fredrik Baksaas tells DNA founder Karamjit Singh the 160-year old telco is doing everything it can to remain relevant in an increasingly...
Smaller screens attract higher engagement rate in Asia, says Appier
Taiwan-based marketing technology company, Appier has published Asia’s first cross-screen research report, providing insights into how users interact on multiple devices. Appier has based the...
Trevor Healy’s destination next – Nexmo
Cloud communications company, Nexmo, has appointed mobile and communications expert Trevor Healy to its Board of Directors as Executive Chairman. In addition to his board...
Mindshare partners with beacon tech co. Footmarks
Mindshare has inked a partnership with beacon technology company Footmarks to bring innovative and engaging personalised solutions to brands across Southeast Asia looking to create...
