Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Author: Copenhagen INK
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
The Internet Is a Zoo: The Ideal Length of Everyth…
The Internet Is a Zoo: The Ideal Length of Everything Online buff.ly/1FzEUNJ
Snickers, Mr Bean, ancient China & the ‘Fist of Hunger’
In an unprecedented global collaboration with AMV-BBDO London, BBDO China has aired its own version of the Kung Fu themed TVC. In the China spot,...
Mother’s Recipe in India recharges brand with the digital fuel
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
Agencies outline their biggest challenges (other than clients)
Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
Programmatic To Account For 63% Of Display Ad Spen…
Programmatic To Account For 63% Of Display Ad Spend By 2016 buff.ly/1FuhIjP
OMG! Mobile voice survey reveals teens love to tal…
OMG! Mobile voice survey reveals teens love to talk buff.ly/1zizGVO
TV Advertising Is About to Change Forever http://t…
TV Advertising Is About to Change Forever buff.ly/1r4FLML
Exciting days ahead for fintech startup Loanstreet
In talks to raise new funds, plans to launch new services soon Via DNA
ISO boost for software developed in Malaysia
With the software testing market in Malaysia worth US$122 million a year, the Malaysian Software Testing Board is pushing ahead with its efforts to raise...
Cutting through the clutter…Or cutting through the bias?
I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks...
Dulux India invites consumers to end a 10-sec tale
Dulux India’s new marketing strategy has come forth to integrate the fad around visual interaction and creativity to ensure high level of brand engagement from...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
