The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Author: Copenhagen INK
The Year YouTube Courted Brands
Google spent the year branding YouTube as the de facto video partner for brand advertisers. 2014 was certainly active for Google’s video properties. Its ads...
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
Marketing Mixed Opinions On The Future Of Attribution
The attribution space heated up this year. First Google snapped up Adometry, then AOL grabbed Convertro. Not to be left out, Rakuten bought DC Storm....
StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video
Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe London, UK –...
The Year In Native Advertising
If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers....
Mobile to lead to organisational, cultural changes
While executives consider mobile as strategic, only 35 per cent of marketers said they have the budget they need to support their initiatives, according to...
Trending in India: What is allowed or not?
This week has not been a pleasant experience for many across the globe. Innocent school-going children from our neighbours in Pakistan were targeted and killed...
Ecommerce war between product and services-based platforms
At a time when the entire Indian market is going euphoric with the ecommerce wave in the country and the growth it has seen in...
Singapore Xmas shopping surges in November
Christmas shopping in Singapore peaked in November, a month before the holiday. The fourth weekend of November accounted for the highest shopper footfall amongst top...
Can Mobile Operators Strike Back in 2015?
Speculation over BT’s designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the public gaze, but the fact...
Easy Taxi scales down Malaysian ops, layoffs begin
20 to 30 members of Malaysian team told they would be laid off Via DNA
E-book service Bookmate begins SEA chapter with StarHub
Social e-book reading service Bookmate has officially launched in Singapore in an exclusive partnership with information communications provider StarHub, as part of its international expansion...
NetSuite Grabs Microsoft Dynamics GM for CMO Role
NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s...
The Digital Evolution of Physical Retail: Opnia Introduces Advos to Bring Customized In-Store Offers to Shoppers
Marketers want to reach consumers to build brand image and to advertise before they make purchasing decisions. But it doesn’t end there — not anymore....
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
