60% marketers unsure of cost of fraud to their organisation
Few marketers understand the full benefit of fraud-prevention systems on their activities as about 60 per cent of marketers are unsure of the cost of...
Author: Copenhagen INK
Oracle buys data tracking firm Datalogix
Oracle has acquired data analytics firm Datalogix thus boosting its marketing technology offering. Datalogix connects offline consumer spending to digital marketing that helps marketers increase...
Oracle’s Datalogix Is A Big Nugget In Offline-To-Online Data Gold Rush
The mad dash for offline-to-online data connections has been one of the top trends of 2014. Enterprise giant Oracle was the latest to close the loop...
Forrester: Mobile Vendors Have An ‘Identity Crisis’ – And It’s Leaving Advertisers A Bit Confused
In today’s mobile ad tech landscape, the blind lead the blind. That’s according to Forrester in a report released Monday that aims to help advertisers...
Cross-Channel Is High On Snuggle’s Digital Laundry List
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing...
LoopMe
LoopMe is the largest mobile video DSP and Ad Network, reaching over 1 billion consumers world-wideLoopMe’s full-screen video and rich media ad formats deliver more...
All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which has been fraudulently foretold for...
‘You Need a Pretty Garden Inside Those Walls if you Want People to Come Play in it’
Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and...
Flipkart raises USD 700 mn, files for conversion to public company in SG
Indian e-commerce website, Flipkart, announced a USD 700 million investment with new investors: Baillie Gifford, Greenoaks Capital, Steadview Capital, T. Rowe Price Associates and Qatar...
Making mobile video ads buffer-free
India-based Smile Vun Group (SVG) recently acquired mobile video technology platform Seventynine and digital agency Networkplay from Gruner+Jahr. With the acquisition of Seventynine, SVG Group...
MaGIC out to create an intangible via e@Stanford
The Malaysian Global Innovation and Creativity Centre (MaGIC) has just completed its first e@Stanford programme. Karamjit Singh spoke to MaGIC CEO Cheryl Yeoh on the...
500 Startups’ Khailee Ng steps down from MaGIC board
Entrepreneur and 500 Startups managing partner Khailee Ng (pic) has stepped down from the board of directors of the Malaysian Global Innovation and Creativity Centre (MaGIC). Via...
Now, App Publishers can finally understand who is using their app!
There are many reasons why a mobile app publisher may want to understand deeply the profile of their user base: to plan acquisition ads, to...
Millennials Demand Mobile Payments!
Mobile payments seems to have remained “on the horizon” for several years. Products like Google-Wallet and NFC were supposed to have revolutionized payments by now,...
Week in Review: ‘Tis not the season to be jolly
Economic reality bites Internet companies, and the final DNA-TeAM Disrupt of 2014 advises entrepreneurs to raise their next round – fast. Via DNA
Easy Taxi scales down Malaysian ops, layoffs begin (Updated)
20 to 30 members of Malaysian team told they would be laid off Via DNA
