What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
Twitter rolls out recap feature to users
The micro-blogging site Twitter rolled out the ‘While you were away’ feature to users which shows the ‘best tweets’ that the user may have missed...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
Backdoor discovered in Android phones by China’s Coolpad
Palo Alto Networks has revealed details of a backdoor contained in millions of Android-based mobile devices sold by Coolpad, one of the world’s largest smartphone...
iOS and Android targeted by Man-in-the-Middle attacks
Akamai has issued an alert on the Xsser mobile remote access trojan (mRAT), which targets iOS and Android devices and which may involve cellphone tower...
What made it to DMA’s Top 18 most read in 2014
The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on...
What clicks for brands’ mobile apps in India?
Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for...
2014 in Review: The telco battleground
There were several interesting twists to the telco plot in 2014, writes Goh Thean Eu – M&As, market shakeups, telcos invading each other’s spaces, and...
Gamification’s future lies in being invisible
Qlik’s vice president of innovation and design Donald Farmer shares his take on gamification in the workplace and its future with Gabey Goh . Via DNA
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Fraud Vendors Share Impressions On The White Ops/ANA Bot Study
2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of...
Top 5 Mobile Marketing Trends to Watch for in 2015
The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network. “Mobile-first” has become a mantra for...
Today in Tabs editor Rusty Foster: ‘2014 was a terrible year!’
Hate-reads and outrage are the Internet’s furniture. And Rusty Foster is a comfy chair. A programmer and writer living in Maine — far away from...
Apple’s iPhones dominate Christmas 2014
Around 51 per cent of the new device activations worldwide in the week leading up to and including Christmas Day (December 19 – 25) were...
