Marry digital with traditional: JWT’s Tom Doctoroff
As the brands are shifting focus from advertising to digital marketing for the fear of being called obsolete, Tom Doctoroff, Asia CEO, JWT, talks about...
Author: Copenhagen INK
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
2014 in Review: A look at ‘Digerati50’ stocks
While the overall stock market picture in 2014 seemed gloomy, some companies managed to dodge the larger trend, in particular those tech companies owned by...
How Poppin is turning your favorite color into a data empire
“Work happy.” Poppin’s catchphrase was originally an appeal to overlooked office drones sitting in colorless cubicles, unaware of how their uninspiring environs affected their lives....
Samsung Hopes Software Will Make It the Google of Smart Homes
Samsung Electronics Co.’s challenger to Google software is moving from phones to big-screen TVs as the South Korean company tries to capitalize on the burgeoning...
A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
Communities In Schools Taps Custom Video To Bolster Brand Recall
Despite reaching 1.3 million students and families, the 30-year-old national nonprofit Communities In Schools (CIS) had set a “pretty low bar” for brand awareness according...
Could Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
5 digital marketing predictions for 2015
As the New Year is here, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in 2015....
Taking the local best & remixing it: OMD’s Global Chief sums up Asia trip
The year 2014 has been amongst one of the better years for OMD as it arrested loss of businesses and corrected course by adding new...
Week in Review: Ecosystem cogs moving into gear
At an event where he felt ashamed of himself, also came the realisation that the ecosystem in Malaysia was starting to empower itself writes Karamjit...
2014 in Review: Cloud computing comes of age
As the new year kicks off and businesses reflect on last year’s enterprise IT developments, one major trend that has dominated the landscape in Malaysia...
Life’s A Breach: The Coming ‘Arab Spring’ Of Consumer Privacy
Target. eBay. The Home Depot. Neiman Marcus. Michaels Stores. Sony Pictures Entertainment. Even Chick-fil-A. Data breaches, hacks and questionable cybersecurity became par for the course...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
