MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
Author: Copenhagen INK
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
DMA Digital Diary: Is Google’s dominance waning?
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
Hot Zone: Bieber Fever Strikes the Viral Video Chart
Like it or not, you still can’t escape Justin Bieber — at least on the Viral Video Chart. The new face of Calvin Klein was...
Halim helms MCMC again, appointment greeted with cautious optimism
The telco industry is cautiously optimistic that second-time MCMC chairman Dr Halim Shafie can do a good job, provided he does not suffer too much...
A look at REDtone's new JV partner XS21
REDtone International Bhd’s recent joint venture with XS21 Wireless Sdn Bhd (XS21) has got industry observers excited, but is also raising questions on whether the...
How Adtech & Martech Firms are Increasingly Colliding
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
The Echo Chamber: The Collapse of RMX And the Return of the Ad Net
In 2007 Yahoo acquired Right Media Exchange (RMX) for $680m dollars. It was the first advertising exchange in the industry – mostly ad networks trading...
Lack Of Data Still A Challenge In APAC
Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based mediaQuark....
