Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
Author: Copenhagen INK
Asohan: My Fave 5 of 2014
Our series on DNA’s favourite stories of last year continue with executive editor A. Asohan’s picks, so it’s no surprise that online freedom and punk...
CES lays out vision for personal tech in 2015
The 2015 International CES wrapped up in Las Vegas recently, but one could argue that 2015 continues to be a year of transition, as startups...
Native Advertising: Is it for real or just phony?
There are enough and more articles and whitepapers on Native Advertising sitting on the Internet, which is why I am going to skip the whole...
Over half of global mobile phone users will have smartphones in 2018
The number of smartphone users worldwide will surpass two billion in 2016 after nearly getting there in 2015. In 2015, there will be over 1.91...
Week in Review: Plugging gaps on road to Vision 2020
DNA founder Karamjit Singh sees a link to Malaysia’s Vision 2020 developed nation target in two of the stories DNA ran this week, both about...
Helped by Curtailed Marketing, Sony Now Expects ‘The Interview’ to Break Even
“The Interview,” the comedy that Sony Pictures temporarily pulled from theaters, is doing well enough from online sales and rentals to recoup the millions of...
Yahoo Finally Pulls The Plug On Right Media Exchange
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now...
CES 2015: The Internet Of Things Beckons Brands, But Data Barriers Are Real
If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
What Ad Tech Firms Can Take Away From CES
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
IIPL’s strategic approach to accelerating the ecosystem
Infocomm Investments Pte Ltd head Alex Lin sits down with Gabey Goh to talk about Singapore’s role in the global startup ecosystem, and the firm’s...
Enterprise mobile security still lagging: Experts
Mobility was a dominant theme last year as smartphone and tablet sales grew exponentially, but one theme connected closely with it that did not receive...
