Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
Author: Copenhagen INK
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
All eyes on Southeast Asia, where all eyes are on mobile
Southeast Asia is a diverse corner of the world. In some countries, technology is highly advanced and ingrained into people’s lives, while, in others, the...
Publishers give Polar Academy an A+ For Helping Boost Their Native Ad Business
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is announcing Polar Academy, an exciting new training solution exclusively for its...
Expedia Teams Up With Twitter, Holland To Help ‘Van Gogh’ Take Flight
It’s been 125 years since the death of famed Dutch artist Vincent van Gogh, and Holland is going all out. With a yearlong commemoration of...
Teradata Launches Solution To Link Online Activity With Offline Action
Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug...
Condé Nast’s Food Innovation Group Picks TripleLift For Native
To power native placements, Condé Nast’s Food Innovation Group selected TripleLift as a technology provider. It will sell native placements directly and through private native...
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Twitter opens nest in Hong Kong for Greater China advertisers
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
Kenshoo launches mobile app for campaign management
Kenshoo marketing software company has updated to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising...
Netflix-type wars: Grove’s Catcha takes on Singtel’s Hooq with iflix
After weeks of market buzz, Internet entrepreneur Patrick Grove’s Catcha Group has officially announced ‘iflix,’ its entry in the Video On Demand (VOD) space, just...
Frost & Sullivan believes bet on Iskandar Malaysia will pay off
Two years after opening a temporary office in Iskandar Malaysia, Frost & Sullivan moved into its new site at Iskandar. Its global president and managing...
The Unintentional Hilarity of Apple’s Watch Hyperbole
I’m a fan of Apple products. I’ve never stood in line for Apple products, because lines are for barbecue, not for gadgets. But I have...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
