Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Author: Copenhagen INK
Simplify, not complicate digital mktg, says Unilever’s Rahul Welde
It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked...
Hilton Worldwide: ‘We’re Constantly Refining Our Attribution Model’
If you’re looking for a last-minute hotel in Times Square, who ya gonna call? Google hopes you’ll simply do a quick search. The company has...
Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising
According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
Government Lets Amazon Test Its Drone Delivery After All
Amazon’s effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to...
Week in Review: Can Joel Neoh get his startup groove back?
It has been 4½ years since Joel Neoh was an entrepreneur. Karamjit Singh wonders if he can regain his startup mojo after being in a...
Services startups: A trend that is sweeping up?
There has been an explosion in the number of services marketplace startups offering users everything from house cleaners and laundry services to handymen, all accessible...
Distressed Triggit Scooped Up By Gravity4, Gurbaksh Chahal’s Merger Machine
Gravity4, the ad tech firm started by Gurbaksh Chahal in the wake of his firing from RadiumOne, has acquired retargeter Triggit in a probable fire...
SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
Ikea celebrates the everyday heroes in our lives and more cool creative from Europe
This is the seventh installment of Digiday’s series highlighting interesting, creative, funny or otherwise notable digital projects from around the globe. While these lists are by...
Using content to drive commerce
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Indian ecommerce: The USD 100 Billion Prize
2014 was a memorable year for ecommerce industry in Asia. China has become the second largest ecommerce market after US and India, which has been...
IBT Media Wants To Double Programmatic Revenue This Year
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own
“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content...
