Green Packet expects to be in the black this year: CEO
Green Packet has suffered losses for six consecutive years, and even shedding the burden of its P1 unit has not turned it around … yet....
Author: Copenhagen INK
What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
If ‘Game of Thrones’ was an ad agency
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
BuzzFeed Restores Vanished Posts, Says It Didn’t Delete Them Over Advertiser Pressure
BuzzFeed restored two deleted posts on Friday after Gawker raised questions about whether the viral news and entertainment site removed them because they were critical...
Videa Launches Its Automated Television Advertising Platform
Announces Strategic Partnerships With Seven Major Broadcast Partners, Three Advertising Agencies and Mediaocean, Aimed to Further Simplify the Buying and Selling Process for Local Broadcast...
Cox Turns Up The Dial On TV Automation With Launch Of SSP Videa
Video supply-side platform consolidation was huge last year – Telstra (Ooyala) grabbed Videoplaza, Facebook bought LiveRail and RTL Group planted a majority stake in SpotXchange....
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
Week in Review: It’s R&D to us Asians, thank you
With GrabTaxi’s launch of a US$100mil R&D centre in Singapore, DNA founder Karamjit Singh has some questions answered – but of course now has more...
AirAsia cofounders launch SEA startup incubator, accelerator
Three of Malaysia’s top entrepreneurs – Tony Fernandes, Kamarudin Meranun and Lim Kian Onn – have launched their latest venture, Tune Labs: A startup incubator...
The Echo Chamber: The Inevitable Collide of Mar Tech And Ad Tech
Having attended the MarTech conference last week in San Francisco a few things struck me about the two day conference on the nascent marketing technology...
Have you planned for video play yet?
Southeast Asia has a history of embracing new technology rapidly, whether it is new social networks, smartphones, or electronic gadgets. The media and advertising industry...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
sovrn Releases Line of Programmatic Video Ad Units
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
