Five Top Tips for Successful Programmatic Marketing in APAC
Brands that are new to Asia-Pacific or keen to push out their programmatic plans in the region but don’t know where to start, will find...
Author: Copenhagen INK
The EU Commission Takes A Shot At Google, Google Fires Back
The European Commission hit Google with a Statement of Objections on Wednesday, claiming the tech giant prioritizes its shopping comparison service in search results, featuring...
Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
Programmatic Native Has Pivoted the Buy- and Sell-Side Dynamics
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Google Likely to Face Charges in Europe for Antitrust Violations
Google Inc. has been told it will face charges by the European Union that it violated antitrust rules, people with knowledge of the matter said....
I’m an old-fashioned guy: Tony Fernandes on investments
AirAsia cofounder Tony Fernandes and his partners have launched incubator-accelerator Tune Labs to get into the sexy startup space, but expect him to pay close...
Cloud and security, and the changing Asian approach
Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according...
Videa Partners with Videology to Offer Automated, Data-Enhanced Buying of Premium TV Content
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
All eyes on mobile
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
Google Gets Into Cross-Screen TV Forecasting
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
WideOrbit Unveils Programmatic Marketplace For Local TV Broadcast Advertising
On Monday, WideOrbit, a broadcast tech provider and a cross-channel SSP, officially launched WO Programmatic TV, a local broadcast TV marketplace that had been in...
In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do
Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion...
Malaysia: The velvet glove comes off the iron fist
Malaysia’s ruling coalition, the Barisan Nasional, bulldozed and bullied its way into passing a raft of legislations last week, sending a very clear message to...
