Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/04/2015
LinkedIn has acquired online education startup Lynda.com for approximately $1.5 billion, the company announced today. The acquisition is LinkedIn’s biggest ever and gives the company...
Most marketers probably think they have a solid handle on understanding consumer households. The problem is, they’re most likely doing it based on little more...
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
Number-crunching Goh Thean Eu looks at the ‘Big 3’ in Singapore’s mobile telecommunications space to see how they fared in 2014. Via DNA
Almost one year after selling a stake in N2N Connect to Japanese investors, N2N’s Andrew Tiang predicts this will the year that the marriage bears...
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/04/2015
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Enterprises embracing the new world of big data do not have to discard the experienced they’ve garnered over the years on information management and analytics,...
A new public cloud platform made its Asian debut with the official launch of CenturyLink Cloud last month, a move which CenturyLink said was aimed...
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
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