Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
Author: Copenhagen INK
Why Online Video Is a Must-Have for Your Mobile Ma…
Why Online Video Is a Must-Have for Your Mobile Marketing Strategy – Think with Google buff.ly/1EwJ1fV
Google rolls out Box integration, improved videoco…
Google rolls out Box integration, improved videoconferencing buff.ly/1OMedqW
Catcha’s iflix gets US$30mil investment, Philippines telco PLDT involved
The Philippines is shaping out to be South-East Asia’s video-on-demand (VOD) battleground with the Catcha Group subsidiary iflix securing US$30 million, in an investment round...
Singapore’s Smart Nation moves into prototyping phase
Singapore’s Smart Nation mission is pushing ahead, with the Infocomm Development Authority of Singapore (IDA) executive deputy chairman Steve Leonard declaring 2015 as “the year...
Pepsi Signs to Replace Coke as Exclusive NBA Marke…
Pepsi Signs to Replace Coke as Exclusive NBA Marketing Partner buff.ly/1OJl0BG
PepsiCo’s ‘Pure Leaf’ brews growth for its tea bus…
PepsiCo’s ‘Pure Leaf’ brews growth for its tea business buff.ly/1G9tbCF
Mobile Ads Skyrocketed 76% in 2014, Making Digital…
Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business buff.ly/1OJjVtC
Like it or not, autoplay video won or did it? http…
Like it or not, autoplay video won or did it? buff.ly/1Gl2vEi
Defining Viewability: ‘The Opportunity To Be Seen…
Defining Viewability: ‘The Opportunity To Be Seen Can’t Tell You If An Ad Worked Or Not’ buff.ly/1ySbkTl
Facebook Revamps News Feed Algorithm, Pages May Su…
Facebook Revamps News Feed Algorithm, Pages May Suffer buff.ly/1G9rTaJ
Yahoo Shows Growth in Mobile Advertising, but Resu…
Yahoo Shows Growth in Mobile Advertising, but Results Miss Estimates buff.ly/1OghDXS
Facebook Tweaks Cause Concern Among Marketers, but…
Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic buff.ly/1Eu4jut
6 Tips Content Marketers Need to Know About ‘Mobil…
6 Tips Content Marketers Need to Know About ‘Mobilegeddon’, Google’s Big SEO Change buff.ly/1Oghi7N
Google Says Its Google Preferred Viewers 29% More…
Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube buff.ly/1OJht6j
WTF are the upfronts?
Each spring at the upfronts, TV buyers and sellers hammer out billions in marketing agreements. There are two parts to the upfronts: the lavish parties, with...
