The advertiser’s guide to taking direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially...
Author: Copenhagen INK
Amid Rebate Debate, Marketers And Agencies Seek Common Ground
Agencies and clients might have their disagreements, but the relationship isn’t as bad as it’s sometimes depicted in the press – at least according to...
Answering Your Questions About Google’s Forthcoming DMP
On Wednesday, Adweek’s Garrett Sloane reported that Google is finally, officially (no, really) closing the last big gap in its ad tech stack. That is...
Failed Comcast-TWC Merger Asserts TV Audience Arms Race
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable...
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’
This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready....
The Marketer’s Imperative in the Innovation Economy
Welcome to the Innovation Economy. It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized.” Information, design, media, entertainmenteven innovation itselfhave all been broken up...
Taco Bell responds after Japan content gets lost i…
Taco Bell responds after Japan content gets lost in translation buff.ly/1ExxNHN
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
comScore Brings Independent Metrics to Programmati…
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions buff.ly/1Dqmyew
YouTube Decade: How 10 Years of Online Video Chang…
YouTube Decade: How 10 Years of Online Video Changed the Future of TV buff.ly/1d6AtjC
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
5 ways McDonald’s can turn its business around htt…
5 ways McDonald’s can turn its business around buff.ly/1DkTbtY
Why McDonald’s is still a powerhouse despite slugg…
Why McDonald’s is still a powerhouse despite sluggish sales and bad PR buff.ly/1Gl3gNS
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
First Look At Uber’s Co-Founder’s Shopping Concier…
First Look At Uber’s Co-Founder’s Shopping Concierge “Operator” buff.ly/1EwIzhw
