Google Pushes Advertisers to Smaller Screens http…
Google Pushes Advertisers to Smaller Screens buff.ly/1JRaaeL
Author: Copenhagen INK
Ad Injection: Yet Another Challenge for Online Adv…
Ad Injection: Yet Another Challenge for Online Advertising buff.ly/1dOhFpD
Moms Turn to Online Video: The Opportunity for Bra…
Moms Turn to Online Video: The Opportunity for Brands – Think with Google buff.ly/1PpRyRs
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
Signs Point to a New ‘New Normal’ for TV Viewing h…
Signs Point to a New ‘New Normal’ for TV Viewing buff.ly/1EaJoHr
No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
UNIQLO assigns digital duties in Hong Kong to Isobar
UNIQLO has awarded its digital mandate in Hong Kong to Isobar, following a competitive pitch. The agency will work with UNIQLO on its overall digital...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp...
Thailand’s US$9.3mil Iyara VC fund targets developers
Thai IT veterans have joined to launch the 300-million-baht (US$9.28-million) Iyara Venture Capital fund, which plans to invest in at least 100 Thai startups within...
Mobile video advertising up 5X in a single year in…
Mobile video advertising up 5X in a single year in Opera Mediaworks ‘state of the ad’ report buff.ly/1PpCUd0
IBM, Facebook team up on targeting digital ads, TH…
IBM, Facebook team up on targeting digital ads, THINKLab initiative buff.ly/1PpCSSg
Now anyone can use the database behind Google’s mo…
Now anyone can use the database behind Google’s most popular products buff.ly/1KMUDKD
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
