PureWow Matches Content With Audiences Using KeyWee
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or...
Author: Copenhagen INK
Programmatic And User Growth Bring AOL Revenue Up 7% To $625 Million
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties,...
Week in Review: A new startup star on the horizon?
Not surprisingly, DNA founder Karamjit Singh’s thoughts this week revolve around Joel Neoh and what he brings to the table with his latest foray into...
How affordable are Malaysia’s ‘affordable’ broadband packages?
DNA editor Goh Thean Eu gives a simple overview of how Malaysian telcos’ broadband packages stack up against each other, as well as against other...
Ad Tech Reports to Wall Street; Weve Subsumed by O2
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth; Weve subsumed by O2 amongst...
Why GE is sponsoring a 22-year-old British YouTube…
Why GE is sponsoring a 22-year-old British YouTube star buff.ly/1F8G3OI
Facebook Gives Publishers New Tools to Customize N…
Facebook Gives Publishers New Tools to Customize Native Ads buff.ly/1P4Jz1t
Google gives webmasters more detailed traffic brea…
Google gives webmasters more detailed traffic breakdown with new Search Analytics reports buff.ly/1KQ4oaX
SE Asia enters its biggest programmatic video year
The Philippines was the fastest growing programmatic video advertising market in Southeast Asia in the first quarter of 2015, growing three-fold in size. TubeMogul took...
Android overtakes iOS in mobile ad revenues: Opera Mediaworks
Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share...
Criteo APAC Clocks 74% Revenue Growth in 1Q15; Publicis to Bring Digital Consultancy to Singapore
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
From Wearables to Hearables to ‘Disappearables’: How Small Can We Go in Mobile Tech?
Just as some devices are getting bigger because video (the happening thing) looks better bigger, there’s a parallel track of digital development that’s going for...
Google Builds a Data Platform That’s the Last Piec…
Google Builds a Data Platform That’s the Last Piece of Its Ad Empire buff.ly/1IiZXpk
Reddit launches a video division to create origina…
Reddit launches a video division to create original content buff.ly/1zNqnP7
Google says it’s now bigger on mobile than desktop…
Google says it’s now bigger on mobile than desktop in 10 countries buff.ly/1PpCBPu
