Venture Capitalists Bet Google is Vulnerable in Mobile
For many years Google has had a seemingly unbreakable hold on internet search, with competitors like as Bing and Yahoo having a hard time making...
Author: Copenhagen INK
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
In Burger King’s Strong Quarter, Lessons for McDon…
In Burger King’s Strong Quarter, Lessons for McDonald’s Corp. buff.ly/1IMluYf
Pepsi Max debuts ‘Genius’, its first ever global b…
Pepsi Max debuts ‘Genius’, its first ever global brand campaign, with ‘Drone Football’ video buff.ly/1QlsihD
Podcast on Facebook – tiny changes can make the on…
Podcast on Facebook – tiny changes can make the online world a kinder place, So long as we agree to be their lab rats buff.ly/1PnRB0g
App Annie Buys Mobidia For Access To More Usage Data
Mobile app analytics company App Annie is beefing up its Usage Intelligence product with the acquisition of mobile measurement firm Mobidia. Although terms of the...
Facebook’s Will Start Hosting Other Sites’ Content…
Facebook’s Will Start Hosting Other Sites’ Content This Month buff.ly/1PnQGN9
Confidence in digital grows; metrics remain a challenge for APAC marketers
Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
Twitter’s CFO Said to Be Running the Marketing Department Too
Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
The Star’s own disruption play
Recognising that the way advertisers spend money with media is changing, The Star has embarked on an interesting pilot in ‘disruption’ to ensure it captures...
DNA Test: A middleweight fight for the ‘Note’ phablet crown
In the wake of the Floyd Mayweather Jr vs Manny Pacquiao fight, DNA contributing editor Keith Liu sets up his own slugfest between the Xiaomi...
Manny Pacquiao and the Philippines: Search trends…
Manny Pacquiao and the Philippines: Search trends scorecard buff.ly/1GLmtTJ
