Snapchat Debuts Video Ads for 2 Cents a View http:…
Snapchat Debuts Video Ads for 2 Cents a View buff.ly/1APJ4fY
Author: Copenhagen INK
AOL Wants To Be No. 3; Snapchat Changes Ad Pricing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other...
Digital Trading: Why creativity and automation are…
Digital Trading: Why creativity and automation are a perfect match buff.ly/1APIVsL
Google launches all-out assault on mobile advertis…
Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI buff.ly/1dWk162
Only Half of Online Video Ads Are Viewable, Google…
Only Half of Online Video Ads Are Viewable, Google Says buff.ly/1JARtsr
3 Must-See Mobile Ad Refreshes From Facebook, Goog…
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat buff.ly/1cnUiCi
Why Sooperfly is making a strong case for its Asia ambition
Late last month India-headquartered The 120 Media Collective and UK-based Diagonal View joined forces to leverage the growing online video play in Asia. The proposition,...
Periscope Piracy – a knock-out punch for Pay TV?
The much hyped Mayweather vs. Pacquiao fight may not have not lived up to its mega billing but the piracy debate it has fuelled about...
Here’s Why You Should Trust AdWords Estimated Stor…
Here’s Why You Should Trust AdWords Estimated Store Visits buff.ly/1zR5imA
Facebook Too Distracting for Video Ads, Says Biome…
Facebook Too Distracting for Video Ads, Says Biometric Study buff.ly/1APKbfq
Flickr beefs up back-end for better search & access
Yahoo! Inc. has released a number of major updates to Flickr, desktop and mobile, introducing a more intelligent search tool and set of features that...
KFC tries to #KFCWOW consumers
In a unique way of reaching out to its young audience, KFC has set up its first-ever store on Twitter. Now, consumers will be able...
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
Tealium Delivers 100% Growth in Q1 2015 and Enhances Customers’ Ability to Power the Real-Time Enterprise
Tag management leader reports organic sales growth of 100 percent year on year as global organisations harness the power of first-party data and real-time action...
Google Claims YouTube Ads More Viewable Than Standard Video Ads
Just over half (54%) of all video ads across the web are viewable compared to YouTube’s 91% average viewability rate, according to a Google report...
