From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Author: Copenhagen INK
Ogilvy, BBDO, Hakuhodo lead APAC PR Lions shortlist
As digital becomes one of the key tools in the PR agency’s arsenal, a significant number of shortlisted entries at the Cannes Lions International Festival...
Clemenger BBDO, Colenso BBDO compete for Creative Effectiveness Lions from APAC
Cannes Lions International Festival of Creativity has a total of 27 entries that have made it to the Creative Effectiveness Lions shortlist. No agencies from...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
This Is Twitter’s Top Secret Project Lightning – B…
This Is Twitter’s Top Secret Project Lightning – BuzzFeed News buff.ly/1L7wccM
Cheil’s Peter Kim predicts 10-points of social media’s future
As digital impacts and transforms all media, Peter Kim, Chief Digital Officer, Cheil Worldwide, believes that it will change social media from its present form....
Astro scores home run with home shopping e-commerce venture
Astro Malaysia Holdings Bhd claimed it is seeing good momentum for its recently-launched home shopping and e-commerce business, Astro GS Shop Sdn Bhd. Via DNA
DNA Test: HTC’s One M9+ offers pluses aplenty
Officially designated as a variant of the HTC M9, the HTC One M9+ has an impressive set of specifications that surpasses its sibling in almost...
Week in Review: Content wars heat up, on all fronts
It has been a busy week for the ecosystem, and for DNA! While MDeC works to strengthen the gaming ecosystem, DNA does the same by...
FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance
An upcoming ruling from the Federal Communications Commission could make it more difficult for advertisers to comply with telemarketing regulations. The commission on Thursday said...
So this is what Newt Gingrich thinks of the Apple Watch
It seems that everybody is a tech blogger these days. Even Newt Gingrich, who made his debut on Mashable reviewing the Apple Watch. Mashable approached...
L’Oréal Beautifies Its Paid Media Investments With CRM
AdExchanger | L’Oréal, owner of 28 beauty lines including Garnier, Maybelline and Lancôme, knows consumers are increasingly multibrand shoppers. For years, it segmented customers simply...
Publishers Arming Themselves With Data To Fight For Programmatic Dollars
AdExchanger | Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage...
Eyeview and Nielsen Catalina Solutions Customize Video Ads to Connect with Shoppers in Real-Time Across Screens
Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Affiliate Linking And Data Collection: When Revenue Isn’t The Value
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
