Brands Take (Long) Wait-and-See Approach to Mobile…
Brands Take (Long) Wait-and-See Approach to Mobile Video buff.ly/1K7DyMB
Author: Copenhagen INK
Marketers, Creative Ad Execs Adjust to Video Ads W…
Marketers, Creative Ad Execs Adjust to Video Ads With No Sound buff.ly/1K7Dv3t
How the Build-Your-Own Meal Craze Is Reshaping Res…
How the Build-Your-Own Meal Craze Is Reshaping Restaurants buff.ly/1fvnJnH
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
Happy Birthday Brand Lift – We Got You Some New Fe…
Happy Birthday Brand Lift – We Got You Some New Features buff.ly/1TJru8Q
Mondelez Kicks Off Media Agency Review http://t.co…
Mondelez Kicks Off Media Agency Review buff.ly/1TJmT6I
Adform Appoints Anthony Rhind as Chief Strategy Of…
Adform Appoints Anthony Rhind as Chief Strategy Officer buff.ly/1GwisSE
ASEAN digital lead for Coca-Cola Rannajoy Roy exit…
ASEAN digital lead for Coca-Cola Rannajoy Roy exits buff.ly/1fv7bMC
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
Why Cyber Security Experts Are Taking Aim At Sourced Traffic
AdExchanger | The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a...
Razorfish, Omnicom Heavyweights Make The Leap To Merkle
AdExchanger | Merkle is bulking up in the talent department. The CRM agency snagged Razorfish COO Michael Komasinski to serve in a similar role within...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
Engagement With Brand Content Soared 52% Last Quarter
The data answers a key question that Shareablee founder and CEO Tania Yuki keeps getting from marketers: “Has this thing leveled off? Is social starting...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
