Publicis Groupe launches Digitas in Thailand
Publicis Groupe has launched Digitas, the Connected marketing agency in Thailand. The agency will provide brands in Thailand with access to their diverse expertise across...
Author: Copenhagen INK
Bohemia & Sizmek sign strategic partnership
Bohemia, the independent media and growth agency, has entered into a strategic partnership with Sizmek, the independent buy-side advertising platform. The partnership will deliver enhanced...
Prudential creates CNY themed AR filter
Prudential has partnered with KRDS Singapore from 2018 to help bolster their social media presence. GramLab is the brainchild of KRDS started with a focus...
Engineering powerhouse Penang flatters to deceive in digital economy
Despite having largest number of world-class engineers, digital adoption seriously lags Via DNA
Greater efforts urgently needed to curb digital piracy
Gobind Singh Deo acknowledges the need for government to be more proactive in fighting digital piracy. Via DNA
After A Bumpy Road, Ooyala Sells Video Player To Brightcove For $15 Million
Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold its online video player to...
IAB Releases 2019 NewFronts Line-Up
Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today...
RetailTechNews Is Becoming DTCDaily
We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in...
Meet The Ex-Googlers Who Built ThirdLove, The DTC Challenger To Victoria’s Secret
Six-year-old women’s underwear brand ThirdLove considers data critical to its whole business, not just its marketing plan. The direct-to-consumer company was founded by husband-and-wife team...
‘We were first’: Faced with new competition, eBay wants to remind the sneakerhead industry of its roots
In the early days of sneaker culture, there was no Stadium Goods, no StockX, no GOAT and no Flight Club. Instead, there was only eBay....
TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group...
Apple buys U.K.-based digital marketing startup DataTiger
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers. The U.K.-based startup...
A&W hands PR mandate to Go Communications
A&W Malaysia has awarded communications agency, GO Communications, a public relations contract to publicise its expansion plans in the country while rejuvenating the brand to...
Reprise appointed to South Australian Govt’s media panel
Reprise has confirmed their appointment to the South Australian Government‘s Media Panel following a competitive tender process. This marks the second key appointment for Reprise...
Publicis.Sapient rebrands globally; names new global CEO
Publicis Sapient is making two major announcements today, positioning the company for growth through a focus on global digital business transformation opportunities; the ongoing delivery...
Amazon may have pulled its HQ2 plans, but it still has New York digs
New York, Amazon loves you but you’re bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its...
