Time Inc. Has Mobile Gaming On The Mind With Trivia Crack Partnership
AdExchanger | Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a)...
Author: Copenhagen INK
CPAX Adds Four Publishers, Runs 1 Billion Impressions A Month
AdExchanger | The Canadian publisher coalition CPAX officially added four new publishers (Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media) on...
Latin America Leads Mobile Ad Growth; VOD Surpasses TV in Brazil
In this week’s LATAM Roundup: Brazil, Mexico, and Argentina are in the global list of highest mobile traffic; survey shows 82% of Brazilian audience for...
Publishers And Marketers Are Anteing Up – And Networks Are Folding
AdExchanger | Pubs and brands have complained about programmatic inventory on open exchanges for years, but a renewed focus on inventory quality is gaining traction....
Facebook to Tell Brands More About Who’s Near Thei…
Facebook to Tell Brands More About Who’s Near Their Stores, Tailor Ads to Them buff.ly/1L5KAhy
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
The Monthly Digital Marketing Update @ Copenhagen…
The Monthly Digital Marketing Update @ Copenhagen INK (October 2015) lnkd.in/brb6rrS
‘Beauty Bound’: YouTube and SK-II get serious abou…
‘Beauty Bound’: YouTube and SK-II get serious about makeup gurus buff.ly/20FNF3e
Apple’s testing the waters with rare discount on A…
Apple’s testing the waters with rare discount on Apple Watch and iPhone bundle buff.ly/1leEDtU
Media monitoring helps decipher feedback vs. Word of Mouth
Media monitoring helps bring together the full picture of customer sentiment and public opinion. Do you assume that “no news is good news” when it...
Ritel offline di Indonesia akan kalah pamor dengan portal belanja daring
Pada 2016, pertumbuhan transaksi daring diprediksi mencapai 4-10 kali lipat Via DNA
Go frictionless or become irrelevant: Red Hat exec
Most companies in Malaysia want to evolve and move their information technology (IT) towards becoming ‘frictionless,’ but do not know how to go about doing...
Week in Review: Those website revamp woes
DNA launched a redesigned website earlier this week, and of course, it immediately crashed. Executive editor A. Asohan ponders the lessons learned. Via DNA
DNA on BFM: Why no Asian interest in iProperty?
The key question from this week’s DNA Tech Talk show on BFM was about why Asian entrepreneurs did not see the value in Patrick Grove’s...
As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Gen Xers rejoice: Suck.com comes back as a daily newsletter
For Internet denizens of a certain age, the words Suck.com evoke a strong sense of nostalgia. (For those under a certain age, a site called...
