Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
Author: Copenhagen INK
T-Mobile Wants Mobile Video Junkies to ‘Binge On’
T-Mobile just rolled out a game-changing program designed to wow mobile video binge watchers like nothing else. On Tuesday, T-Mobile officially announced Binge On — ...
Financial Times Talks Progress On Time-Based Buying
AdExchanger | Since the beginning of the year, the Financial Times has been selling time-based ads, where the advertiser pays only for ads that have...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
How Facebook is Stealing Billions of Views https:/…
How Facebook is Stealing Billions of Views buff.ly/1M57wkK
Instagram takes its advtg up a notch with monetisation move
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
Dentsu Aegis Network Taiwan names new CEO
Dentsu Aegis Network has appointed Isao Miyauchi as CEO Dentsu Aegis Network Taiwan, taking over from the current CEO Ann Yang who will leave the business....
Instant messaging comes to Tumblr
If communicating on Snapchat, Facebook, WhatsApp, LinkedIn, Twitter and other apps wasn’t enough to get your message across, Tumblr is launching its own private messaging tool...
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
5 Things Businesses Need to Know About Data Science
Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential, it is also important to...
Ode to the desktop, or why mobile-first sucks
Sure, smartphones and tablets are great and the mobile Internet has opened up entire new vistas … but A. Asohan argues that the desktop still...
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s. The Big Mac, one...
Opera Max to be pre-loaded in over 100 million Android phones by 2017
About 14 OEMs, including Samsung and Xiaomi, have embedded Opera’s data-management app, Opera Max, on their smartphones. With the new partnerships with Asian OEMs – Acer,...
Know a Workout Warrior? With New CMO, JC Penney Aims to Be Gifting Destination
JC Penney wants to be the go-to gift destination for shoppers this holiday season. Under the marketing leadership of Mary Beth West, who started as...
