Zynga Makes A Play For Ad Dollars As It Faces A Mobile, Post-Facebook Future
AdExchanger | There was a time around 2009 when you couldn’t talk about Zynga without also talking about Facebook. Back then, FarmVille, CityVille and CafeWorld...
Author: Copenhagen INK
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos
AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
Why There’s Still a Market for Online Ads No One Sees
Earlier this week the ad tech company AppNexus announced what it described as a major innovation: It would allow advertisers to pay only for those...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Can We Just Get Along? Research Shows Relationships Between Marketers and IT Can Be Rocky
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
Two guys wearing jetpacks fly alongside an Airbus…
Two guys wearing jetpacks fly alongside an Airbus A380 buff.ly/1L0qwNx
Google Planning A Comeback For Android One With Ne…
Google Planning A Comeback For Android One With New Low-Cost Smartphone In India buff.ly/1XSnnZl
Axel Springer Claims Success on Ad Block Fight-Back; WPP buys Essence
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad blocking experiment works; Essence to...
Expedia to acquire HomeAway for $3.9B in cash and…
Expedia to acquire HomeAway for $3.9B in cash and stock, challenging Airbnb buff.ly/1WDS8P8
Online Advertising Pushes Forward as the Healthiest Channel in the Marketing Industry
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns work that extra bit better,...
Google Search Is Testing Split-View Language Inter…
Google Search Is Testing Split-View Language Interface buff.ly/1OrWolS
Adform Rolls Out Six New Consumer-Friendly Ad Form…
Adform Rolls Out Six New Consumer-Friendly Ad Formats buff.ly/1StzclF
Facebook Q3 Earnings Rise Despite Higher Costs — H…
Facebook Q3 Earnings Rise Despite Higher Costs — Highlights buff.ly/1WxCPwQ
Mondelez, Carat and Tencent form joint business pa…
Mondelez, Carat and Tencent form joint business partnership in China buff.ly/20vPeRe
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
Location-based mktg biggest opportunity for marketers in APAC for 2016
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
