How DTC brands plot their PR strategies
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Author: Copenhagen INK
SoundCloud Launches SoundCloud Go+ in Belgium, Italy, Portugal, Spain and Switzerland
New York, NY – SoundCloud, the world’s largest open audio platform, is offering music fans in Belgium, Italy, Portugal, Spain, and Switzerland the ability to enhance...
‘We can manage the mix better’: Why Getty took its marketing in-house
This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and...
Unlocking the best viewer experiences with content delivery networks
The concept of ‘content is king’ is long gone. The way viewers now consume content has changed dramatically. Viewers are breaking free of the confines...
UEM Sunrise showcases properties in festive Raya campaign
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a new digitally led campaign for UEM Sunrise to commemorate the...
Dentsu names Regional Operating Officer for APAC and EMEA
George Patten has been appointed as Regional Operating Officer for Dentsu Aegis Network APAC, as part of the continuing transformation of the business, to enable...
JLL ties up with six climbers for its first sports sponsorship deal in APAC
JLL is sponsoring six up-and-coming athletes from Australia, Hong Kong, India, Japan and Singapore, bringing them one step closer to achieving their ambitions of competing...
Does Behavioral Targeting Make Publishers More Money?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral...
GroupM Shakes Up Leadership Team; Firefox Deals Cookies Another Blow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during...
MCOT Selects Triton Digital for Monetisation of Digital Audio and Podcast Content; OpenX Increases Expansion into APAC
In this relaunched weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: MCOT...
Bevy Of CCPA Amendments Pass California Assembly. Next Stop: The Senate
A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote. The bills, which aim to...
Disruptive Search Engines: User Privacy & Publisher Incentives
Talk about Google, along with their domination of the digital ad ecosystem, would not be on the lips of those in ad tech were it...
WeQ Launches WeQ STUDIOS to Offer Global Games Publishing and Premium Player Acquisition
Berlin and San Francisco – WeQ, a leader in global mobile advertising, announced that it acquired boutique games development studio, Booster Studios, to provide exclusive access...
Vice News looks to add to newsroom heading into 2020 election season
Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas...
Ikon Brisbane wins Metagenics account
Continuing its strong new business momentum Ikon Brisbane announces it has been appointed media agency of record for Metagenics, a provider of natural medicines in...
Dentsu One Bangkok appoints new ECD
Dentsu Aegis Network has appointed Supparat Thepparat as Executive Creative Director of Dentsu One Bangkok. In his role, he will assist Subun Khow, Chief Creative...
