Don’t Take CTV Results At Face Value
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. When...
Author: Copenhagen INK
Marketers prioritise skills over pay, but more employer support needed: Report
If marketers have one gripe about their jobs, it’s (not long hours or insufficient pay, but) a lack of upskilling opportunities. This is according to...
Xandr Launches Xandr Invest; PwC Global Entertainment & Media Outlook 2019–2023
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Xandr launches...
Havas Group Singapore extends Cycle & Carriage Remit with Mitsubishi win
Extending its relationship with automotive group Cycle & Carriage, Havas Group Singapore has bagged the Mitsubishi account. This appointment comes after the recent Citroen and...
Grey Manila bags 3 new accounts
Campaigns & Grey (Grey Manila) won the businesses of companies in the FMCG and Telco industries in the Philippines. The agency recently bagged Langnese Honey...
OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product
Senior hires from The Trade Desk and LinkedIn join to lead in-market team as OpenX completes integration with Google Cloud Platform becoming first APAC exchange...
Keys to unlocking successful digital transformation initiatives
The success of digital transformations in organisations is contingent on making good digital transformation decisions. Via DNA
Tencent: ‘Medical AI is very different’
Adequate sample size and regulatory constraints amongst the issues faced. Via DNA
Digital Video & Connected TV: Q&A with Chris Bennett, Pixability
There is no doubt that the television landscape is changing and as connected TV continues to grow, more brands are looking at the potential of...
IAS builds connected TV verification solution
Connected Television (CTV) space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer)....
Report: Why advertisers turn off brand safety controls
The post Report: Why advertisers turn off brand safety controls appeared first on Digiday. Via DigiDay
Weborama Makes Late Bid For The Sizmek Ad Server And DCO
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying...
Stack Makes Its Ad Exchange, BidMachine, Available as Open-Source; Firefox Makes Enhanced Tracking Protection Available By Default
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Stack makes its...
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday...
How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape
Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and...
Comic: None Shall Pass
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: None Shall Pass appeared first on AdExchanger. Via: AdExchanger
