Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
Author: Copenhagen INK
Musical.ly: It’s About Marketing Opportunities, Not Endless Monetization
AdExchanger | This is the fourth installment in a series of profiles on mobile pubs and apps and the devs who make them (and hopefully...
Let’s be open about the future
There’s a huge temptation for companies, in all industries, to lock you in to exclusive contracts. Banks, phone companies, utilities – they’re all at it....
Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio,...
Comic: Omni-channel?
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
CarTrade’s full-funnel programmatic push pays off
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
Rewriting the tablet | The New Lenovo Yoga Book ht…
Rewriting the tablet | The New Lenovo Yoga Book buff.ly/2bKKYbT
MRM//Mccann appoints new leadership team in Beijing
MRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively,...
Maxus appoints first ever global creative director
Maxus Global has appointed Jen Smith, currently Head of Strategy and Planning for Maxus UK, as its first ever Global Creative Director. Ms Smith will be...
Here’s How 6 Brands Are Using Instagram’s New Zoom Feature
Brands are ready for their close-up now that Instagram enabled zooming. This week, the app updated with a zoom feature, which lets people pinch the...
This epic Motorola DROID Turbo 3 concept has us wi…
This epic Motorola DROID Turbo 3 concept has us wishing it was real buff.ly/2bEnzLK
GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
Facebook Has Created the Digital Equivalent of a C…
Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users buff.ly/2bT8lVB
The Misnomer of the Miracle DMP
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything...
Lenovo’s Thinkpad X1 Yoga will make you want OLED…
Lenovo’s Thinkpad X1 Yoga will make you want OLED everywhere buff.ly/2bT7lAC
