Snapchat just released an 8-bit marketing campaign…
Snapchat just released an 8-bit marketing campaign disguised as a video game buff.ly/2bWxBH0
Author: Copenhagen INK
The SpaceX Explosion Destroyed Facebook’s Internet…
The SpaceX Explosion Destroyed Facebook’s Internet Satellite buff.ly/2bWyXla
Samsung’s Value Drops Almost $7 Billion After Gala…
Samsung’s Value Drops Almost $7 Billion After Galaxy Notes ‘Catch Fire’ buff.ly/2c0SP5m
Google loans 360-degree cameras to islands that us…
Google loans 360-degree cameras to islands that used sheep to make maps buff.ly/2bWykYY
Mastercard names Global Products & Solutions Leadership
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
AdExchanger | It’s hard to drive deep engagement with motor oil. “Oil is just something people aren’t naturally interested in,” admits Ame Cameron, head of...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
ad:tech New York Releases November 2016 Show Schedule Spotlighting Industry Wide Tech Innovation in Video, Mobile, Virtual Reality, Augmented Reality, Wearables, IoT, Connected Auto, and More
Agenda preview reflects complete transformation of flagship event—with new formats, new voices and re-ignites a culture committed to innovation in all its forms NEW YORK...
Dentsu Aegis CEO Jerry Buhlmann: “Eventually, Everything Will Become Programmatic”
AdExchanger | When Dentsu Aegis Network bought programmatic shop Accordant Media on Thursday, it was the Japanese holding company’s second major tech acquisition in less...
Millennials Like Promotions, Too: They Can Influence Purchase Decisions
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between the years 1976 and 2004)...
Want better data from AdWords Keyword Planner? Use…
Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google buff.ly/2bHIjFt
Amazon Beware: The Alphabet Is Coming https://t.co…
Amazon Beware: The Alphabet Is Coming buff.ly/2c9OT47
Motorola promotes the Moto Z Play Droid with up to…
Motorola promotes the Moto Z Play Droid with up to 50 hours of battery life buff.ly/2bOXw1F
EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires...
