How Google Plans To Win Business Customers https:/…
How Google Plans To Win Business Customers buff.ly/2dwON98
Author: Copenhagen INK
Facebook “Messenger Day” is the chat app’s new Sna…
Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone buff.ly/2d7eXff
Dentsu elevates Ruth Stubbs to iProspect’s Global President
Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
Senior Execs Exit Varick Media Amid MDC Media Partners Transition
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
Ad Tech: Stop Calling It An Apocalypse
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports...
Apple Starts Selling App Store Search Ads, Launchi…
Apple Starts Selling App Store Search Ads, Launching October 5th buff.ly/2ddX2Go
Customer Experience Drives Allstate’s Mobile Strategy
AdExchanger | At Allstate, the experience comes before the advertising. “You need to create value before you can market against that value – you can’t go...
Mars Kicks Off International Media Buying Review h…
Mars Kicks Off International Media Buying Review buff.ly/2dadxT9
Google Allo’s limitations explained in one word: “…
Google Allo’s limitations explained in one word: “India” buff.ly/2dyRzMj
How Refinery29 is expanding in Europe
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
