The Appeal of Podcasts: Q&A with Sophie Harding, Mindshare UK
Despite not being an especially novel format, the popularity of podcasting has skyrocketed over the past few years, in part due to the ease of access afforded by audio streaming platforms. Podcasts have been proven particularly popular amongst the 18-34 demographic, with over half now trusting them over traditional television and radio broadcasts.
ExchangeWire speaks to Sophie Harding (pictured below), trends and insights director at Mindshare UK on why podcasts appeal to millennials, what opportunities this holds for advertisers, and how […]
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