JWT China names Carter Chow as CEO
J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of...
Author: Copenhagen INK
33Across Launches New Programmatic Video and Display Ad Units
Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched...
Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic...
Comic: Picky Eater
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Copyranter: I’ve finally found my stock photo dæmon
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better...
Havas Village Australia bags mandate for OFX & MyRepublic
The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities...
BBDO Indonesia names Dale Lopez as ECD
BBDO Asia has appointed BBDO Guerrero Executive Creative Director, Dale Lopez, to take up the role of ECD of BBDO Indonesia. Mr Lopez joined the...
‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean
It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind...
Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
UK brands are getting more charitable on Black Friday
Many retailers dread Black Friday, but few can afford to skip it outright. But while this year is forecast to be the U.K.’s biggest spend yet, a...
Adform launches programmatic audio ads for Spotify
Adform, the independent and open full-stack ad-tech platform, continues to grow its omni-channel position by working with companies such as Rubicon Project. These partnerships give...
Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers,...
Vistar Enhances Out-of-Home Targeting With Brands’ Own Data
Vistar Media is teaming up with Acxiom’s LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data...
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National
AdExchanger | Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local...
Alt-Right-Delete: AppNexus CEO Brian O’Kelley Endorsed Breitbart Ban
AdExchanger | AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and...
Entrepreneur Partners Exclusively with Taboola to Grow Revenue and Exchange Audiences with Publisher Partners Like VOX and Others
Partnership Leverages Taboola’s Predictive Technology to Drive Engagement, Monetization, and Audience Development across Desktop and Mobile Generating 34 percent Uplift in RPM NEW YORK –...
